Business Strategy
Growth Strategy
Moto Auto will concentrate on Emerging Markets for the first part of their expansion. The Moto brand of cars offered in developing nations will mean greater chances for sales success when compared to the industrialized nations. South Africa and Mexico are the first of the Emerging Markets which Moto Auto will enter. But there are other interesting markets with over 100,000 car sales in northern Africa . Morocco, Algeria, Tunisia and Egypt for example. These shall be attended in the next step.
- Export of vehicles from China to qualified buyers
- Development of a homologation team to qualify the Company's vehicles in each of their operating jurisdictions
- Build-out of a qualified dealer network for each country
- Build-out of a comprehensive parts, service and repair infrastructure globally
- Development of a comprehensive warranty program for all vehicles sold
- Development of a vehicle Finance Arm for public and private buyers
- Development of an Insurance Unit
- Development of Rental operating units
- Full marketing collateral and media advertising products to be made available to all dealership networks via the on-line system by the Moto Auto Group Worldwide to ensure standards and branding are unique and consistent for image awareness and product positioning campaigns.
Moto Auto will concentrate on Emerging Markets for the first part of their expansion. The Moto brand of cars offered in developing nations will mean greater chances for sales success when compared to the industrialized nations. South Africa and Mexico are the first of the Emerging Markets which Moto Auto will enter. But there are other interesting markets with over 100,000 car sales in northern Africa . Morocco, Algeria, Tunisia and Egypt for example. These shall be attended in the next step.